“Crafting Excellence, Florence” tells Ruffino and Florentine excellence

Curated by architect and creative consultant Francesca Polizzi, published by Edifir Edizioni in collaboration with the agency Sprazzi di Bellezza and FUL magazine, “Crafting Excellence, Firenze” is a literary work that celebrates stories of artisanal businesses based in Florence by exploring the threads of “Beauty” and “Excellence” along with their key facets.

The book--which focuses on Ruffino and Tenuta Poggio Caciano in the first chapter--illustrates the world of Florentine fine arts and crafts by reporting experiences, memories, quotes and reflections, accompanied by a series of artistic photographs taken inside workshops and ateliers.

What comes forth is a world in which enlightened people can create enchanting Beauty through kind gestures and creative thinking. As they give the right value to things, time and stories, these inspired people are still able to amaze you. This book aims to be a valid testimony to this precious tangible world.

The prestigious setting of Tenuta Poggio Casciano was the stage for the presentation of the work. The event was attended by enthusiasts, experts and representatives of the sector, thus confirming Ruffino’s role as an ambassador of excellence on the Italian food and wine scene.

You can buy a copy of the book on the Ful magazine online store.